Host a Vacation Rental in Myrtle Beach, South carolina

Myrtle Beach's STR market is driven by Southeast hospitality traditions, year-round mild weather, and a growing reputation as a destination for travelers escaping Northeast winters and seeking cultural experiences. Myrtle Beach is classified as a secondary market, which means less competition than tier-1 cities while still maintaining solid $198/night averages. Secondary markets often offer the best risk-adjusted returns for new hosts: lower property prices, less saturation, and guests who stay longer and return more often. With 65% annual occupancy, Myrtle Beach ranks among the most reliable booking markets in the US — well above the 57% national average. Hosts can expect consistent revenue with less seasonal volatility than most STR markets. Myrtle Beach is a productive market for ParaVista creator partnerships — Southeast destinations have built strong travel creator communities around food, culture, and outdoor experiences, giving hosts access to authentic content that resonates with target audiences.

A typical 2-bedroom rental in Myrtle Beach generates between $51,761 and $77,641 in annual revenue before expenses. Larger properties, premium amenities (pool, hot tub, waterfront views), and professional content marketing through ParaVista can push earnings significantly higher.