2025 Industry Data· Updated March 1, 2025
STR Market Intelligence
Real pricing, compensation benchmarks, and partnership performance data — sourced directly from ParaVista's marketplace transactions.
Avg Nightly Rate
$307
published properties
US STR Listings
2,400,000
active nationally
Avg Creator Pay
$1,860
cash partnerships
Partnership Success
71%
completion rate
Avg Booking Lead Time
38 days
before check-in
Avg Review Rating
4.7 / 5
across all partnerships
Creator Tiers
4413000
verified creators
Avg Rate by Property Type
Average nightly rate (USD) across published listings, by property category.
Luxury Villa45000 props
$725
Beach House325000 props
$428
Ski Chalet22000 props
$412
Lake House195000 props
$338
Treehouse32000 props
$318
Mountain Cabin280000 props
$305
Desert Retreat80000 props
$272
Urban Apartment650000 props
$192
Top Markets by Activity
Cities with the most active listings. Only markets with 5+ properties shown.
Park CityUT
$598
DestinFL
$425
ScottsdaleAZ
$412
SedonaAZ
$365
AshevilleNC
$275
NashvilleTN
$242
GatlinburgTN
$232
New OrleansLA
$205
Creator Economy
Distribution of creators by audience size and partnership compensation model.
Creator Tier Distribution
NANO1K–10K followers
2,700,000
MICRO10K–100K followers
1,380,000
MID100K–500K followers
276,000
MACRO500K–1M followers
43,000
MEGA1M+ followers
14,000
Compensation Models
Free Stay41%
Cash Payment34%
Mixed19%
Commission6%
Platforms
Instagram3100000 creators · 91K avg followers
Tiktok2400000 creators · 168K avg followers
Youtube740000 creators · 328K avg followers
Data Sources
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