2025 Industry Data· Updated March 1, 2025

STR Market Intelligence

Real pricing, compensation benchmarks, and partnership performance data — sourced directly from ParaVista's marketplace transactions.

Avg Nightly Rate

$307

published properties

US STR Listings

2,400,000

active nationally

Avg Creator Pay

$1,860

cash partnerships

Partnership Success

71%

completion rate

Avg Booking Lead Time

38 days

before check-in

Avg Review Rating

4.7 / 5

across all partnerships

Creator Tiers

4413000

verified creators

Avg Rate by Property Type

Average nightly rate (USD) across published listings, by property category.

Luxury Villa45000 props
$725
Beach House325000 props
$428
Ski Chalet22000 props
$412
Lake House195000 props
$338
Treehouse32000 props
$318
Mountain Cabin280000 props
$305
Desert Retreat80000 props
$272
Urban Apartment650000 props
$192

Top Markets by Activity

Cities with the most active listings. Only markets with 5+ properties shown.

Park CityUT
$598
DestinFL
$425
ScottsdaleAZ
$412
SedonaAZ
$365
AshevilleNC
$275
NashvilleTN
$242
GatlinburgTN
$232
New OrleansLA
$205

Creator Economy

Distribution of creators by audience size and partnership compensation model.

Creator Tier Distribution

NANO1K–10K followers
2,700,000
MICRO10K–100K followers
1,380,000
MID100K–500K followers
276,000
MACRO500K–1M followers
43,000
MEGA1M+ followers
14,000

Compensation Models

Free Stay41%
Cash Payment34%
Mixed19%
Commission6%

Platforms

Instagram3100000 creators · 91K avg followers
Tiktok2400000 creators · 168K avg followers
Youtube740000 creators · 328K avg followers

Data Sources

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